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eBay Motors Introduces National Vehicle Subscriptions Starting August 19th |
New subscription packages will include discounts on listings at Basic Store |
eBay Motors has always been an innovative and affordable way to connect vehicle dealers with the millions of eBay buyers. During 2012, a passenger vehicle was sold every 2 minutes while a motorcycle was sold every 10 minutes. If you’ve been waiting for the right time to get started—or if you want to take your eBay Motors store to the next level—you’ll love our new National Vehicle Subscriptions coming August 19. These monthly subscriptions help make listing inventory even more affordable, enabling you to see even higher returns on each vehicle sold. When you subscribe, you’ll also get a free Basic Store (a $19.95 value) absolutely free. For subscription pricing and more information, see our 2013 Fall Seller Update. We’re looking forward to helping you get even more out of eBay Motors! |
Tuesday, July 30, 2013
eBay Motors Introduces National Vehicle Subscriptions Starting August 19th
Thursday, July 25, 2013
eBay Motors - Summer Webinar Training Schedule
eBay Motors Webinar Schedule
Motors 101 Training
This class will focus on the first stages to selling on eBay Motors.
· How to register for eBay Motors
· Identify yourself as a licensed dealership
· Steps required to take a vehicle from your lot and put it for sale on eBay Motors.
Register for a session now by clicking a date below:
Stores and SEO Training
This Webinar will teach you how to build out your eBay Store.
· Optimize your eBay Store
· Maximize exposure on eBay and outside search engines
· Learn how to increase your traffic with simple but "Must Have" Best Practices.
Register for a session now by clicking a date below:
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Dealer Center Training
This Webinar will teach you how to use the eBay Motors listing tool, the Dealer Center.
· Setting up your profile
· Creating listings
· Managing your leads
Register for a session now by clicking a date below:
Why a $1.00 Auction Start Price helps you sell more vehicles on eBay Motors
Why a $1.00 Auction Start Price helps you sell more vehicles on eBay Motors
I was recently speaking at a conference regarding best practices when selling vehicles on eBay Motors. As usual I spend a lot of my time convincing sellers the importance of using the Auction format and the equal importance of using a low start price. I was giving a pretty compelling argument to starting all vehicles at $1000, knowing that many dealers think this is way too low. Mid-way through a dealer raised his hand and said, “Hey, about your $1000 start price, I think that is way too HIGH!”
The audience looked at him kind of funny, but I immediately recognized him as one of our top sellers and started laughing. He was 100% correct but I was trying to be generic with my audience of mostly new eBay sellers.
Why would a dealer selling 150 units per month on eBay Motors want a $1.00 Start Price on an Auction? The whole point of a nationwide auction is to put your inventory in front of more buyers and to generate as much interest (bids and watchers) as possible. An auction with a low start price gets more pages views, bids and overall success. Think about just the basics of an auction. If you look for a vehicle and you see two pictures on a results page, each vehicle looks the same but one has a $1.00 start price and the other has a $5000 start price. Which vehicle would you initially click on? Of course, everyone clicks on the lowest start or current bid price because our natural inclination is to try and get the best deal we can. If you list 2 similar $15,000 vehicles on eBay , one with a $1.00 start price and one with a $5000 start price I would expect the $1.00 start priced vehicle to have 2-3 times the page views, phone calls and bids.
eBay search is driven by page views and bids. The vehicles with the most page views and bids show up higher in search. So these low start priced vehicles, that get a higher than average number of page views and bids, end up on top of search driving even further success.
So why doesn’t everybody do this? Well the short answer is that it is more work for the seller. Low start prices means more bids, emails, phone calls and etc. These dealers get stuck on the low start price and the fact that the low start price invites low bids. Instead all sellers should understand that every bid counts. Every bidder on eBay is a buyer and potential customer. And every bid is also a flag for other bidders to participate and bid higher. If you sell on eBay Motors with a low start price you will absolutely get some low offers on your vehicle, but you will also sell many more vehicles because of it. And that’s what we are all in business to do, right?
eBay Motors is a fabulous incremental sales channel. We put your inventory in front of a new audience that likes to do all of their shopping online and with mobile. We know that success on eBay takes a little practice and support on our side so we have set up a number of options to help. If you want to expand your sales let us help expand your audience and help teach you the best ways to succeed.
We have put together a full University of online training to help your learn more. You can learn online, take webinars or come see us at one of our 6 plus monthly live events. Check out www.ebaymotors.com/training for more information.
Saturday, July 20, 2013
eBay Motors Sales Best Practices: eBay Motors - Online University - Certified Sales ...
eBay Motors Sales Best Practices: eBay Motors - Online University - Certified Sales ...: eBay Motors - Online University eBay Motors Online University is one of the best ways you can learn all about selling on ebay M...
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