eDealer Training Classes - New Cities Added

eDealer Training Program Schedule

eBay Motors announces new cities for eDealer Training Program

eBay Motors eDealer Training Program – Spring / Summer 2013 Schedule
If you are looking to improve your sales skills, or maybe just want to see what other dealers are doing to find success on eBay Motors you should consider attending one of our live training classes.eBay Motors Training Schedule
If you haven't been to this class yet I highly encourage it. If you have been in the past, then we want you back. My team evolves this training each quarter and I still believe that after 3 years of teaching this class (100 times a year) that we still have the best training class out there. Where else can you find a company in your city running a 3 hour training for free with zero commitment to ever spend a dollar?
eDealer Registration Page

Here is the schedule:
You can find a pretty and printable version here: eBay Motors Training Schedule
August
13 • Tue.........................................Phoenix, AZ
14 • Wed.......................................San Marcos, TX
20 • Tue.........................................Cincinnati, OH
20 • Tue.........................................Washington, D.C.
21 • Wed.......................................Atlanta, GA
27 • Tue......................................... Long Island, NY


September
17 • Tue.........................................Patterson, NJ
18 • Wed.......................................Omaha, NE
19 • Thu.........................................Tyler, TX
24 • Tue.........................................Orange County, CA
24 • Tue.........................................Orlando, FL
27 • Wed........................................Philadelphia, PA

Sign Up Here: eDealer Registration Page

Why a $1.00 Auction Start Price helps you sell more vehicles

Monthly Best Practices Article

Why a $1.00 Auction Start Price helps you sell more vehicles on eBay Motors

 
I was recently speaking at a conference regarding best practices when selling vehicles on eBay Motors. As usual I spend a lot of my time convincing sellers the importance of using the Auction format and the equal importance of using a low start price. I was giving a pretty compelling argument to starting all vehicles at $1000, knowing that many dealers think this is way too low. Mid-way through a dealer raised his hand and said, “Hey, about your $1000 start price, I think that is way too HIGH!”

The audience looked at him kind of funny, but I immediately recognized him as one of our top sellers and started laughing. He was 100% correct but I was trying to be generic with my audience of mostly new eBay sellers.

Why would a dealer selling 150 units per month on eBay Motors want a $1.00 Start Price on an Auction? The whole point of a nationwide auction is to put your inventory in front of more buyers and to generate as much interest (bids and watchers) as possible. An auction with a low start price gets more pages views, bids and overall success. Think about just the basics of an auction. If you look for a vehicle and you see two pictures on a results page, each vehicle looks the same but one has a $1.00 start price and the other has a $5000 start price. Which vehicle would you initially click on? Of course, everyone clicks on the lowest start or current bid price because our natural inclination is to try and get the best deal we can. If you list 2 similar $15,000 vehicles on eBay , one with a $1.00 start price and one with a $5000 start price I would expect the $1.00 start priced vehicle to have 2-3 times the page views, phone calls and bids.

eBay search is driven by page views and bids. The vehicles with the most page views and bids show up higher in search. So these low start priced vehicles, that get a higher than average number of page views and bids, end up on top of search driving even further success.

So why doesn’t everybody do this? Well the short answer is that it is more work for the seller. Low start prices means more bids, emails, phone calls and etc. These dealers get stuck on the low start price and the fact that the low start price invites low bids. Instead all sellers should understand that every bid counts. Every bidder on eBay is a buyer and potential customer. And every bid is also a flag for other bidders to participate and bid higher. If you sell on eBay Motors with a low start price you will absolutely get some low offers on your vehicle, but you will also sell many more vehicles because of it. And that’s what we are all in business to do, right?

eBay Motors is a fabulous incremental sales channel. We put your inventory in front of a new audience that likes to do all of their shopping online and with mobile. We know that success on eBay takes a little practice and support on our side so we have set up a number of options to help. If you want to expand your sales let us help expand your audience and help teach you the best ways to succeed.

We have put together a full University of online training to help your learn more. You can learn online, take webinars or come see us at one of our 6 plus monthly live events.

Check out eBay Motors Dealer Hub for more information.  

Information Session: eBay Motors National Vehicle Subscription Program

Information Session:   eBay Motors National Vehicle Subscription Program This webinar will serve as an information session for our new National Vehicle Subscriptions program.   This new program allows dealers to buy a monthly subscription to list on eBay Motors.  In this session we will look at the program and the costs, but more importantly we will look at the benefits and best practices in using this type of approach when selling on eBay Motors.   Topics: 1. New Program Basics 2. Costs and Benefits 3. Best Practices 4. Long Term Vision These sessions will be run by Clayton Stanfield - Senior Manager of Dealer Outreach Register for a session now by clicking a date below: Wed, Aug 28, 2013 1:00 PM - 1:45 PM PDT Thu, Aug 29, 2013 1:00 PM - 1:45 PM PDT Fri, Aug 30, 2013 1:00 PM - 1:45 PM MDT Once registered you will receive an email confirming your registration with information you need to join the Webinar. eBay Motors Online University website: www.ebaymotors.com/training        email: motorstraining@ebay.com