I have been involved with the Digital Dealer Conference since the first conference took place in Nashville 7 years ago. When I came to eBay it was one of the first conferences I put on our roadmap. It is definitely one of my favorite events. With 100 speakers to choose from there is always something fresh to see and with 1000 plus attendees there is alot of energy.
Las Vegas is of course my teams favorite location for this event. Not only the weather but also the attendance always seems higher and the attendees seem ready to have a little more fun. It is Vegas and all of us just worked our butts offs all Spring and Summer so maybe we are able to relax and concentrate a little more. :)
I am speaking twice. Once on Vehicles and once on Parts and Accessories. Here are the details for the vehicles session, though most of the information is univeral with online commerce.
Digital Dealer Conference - Oct 23-25 2012 - Mirage Hotel - Las Vegas, NV www.digitaldealerconference.com
Presenter: Clayton Stanfield – Senior Manager of Dealer Training
Workshop Title: The four main forces driving today’s commerce: Mobile, Local, Social and Digital.
Subtitle: The way buyers shop changes almost daily as mobile adoption and technology make incredible strides. Think about what has happened in the past 24 months and now think where we will be in 2014.
Workshop Synopsis:
This workshop will look at the four main forces driving today’s commerce: Mobile, Local, Social and Digital. The lines between what is currently considered ecommerce, mobile shopping and traditional retail have blurred and will fundamentally change the way your dealership operates. When a customer contacts you, it’s likely that they have already looked at your inventory online, used their Smartphone to find your location and maybe even read dealership reviews or checked out your social media properties. Every customer needs to have the same experience, and with this means making sure your Mobile, Local, Social and Digital consumer outreach is similar in messaging and quality.
The goal of this class is to give the students a strong look at where the industry is and where it is going along with some tips and best practices on how to best serve today and tomorrow’s customer
Learning Objectives:
1. Where is the industry now and where is it heading?
2. How does a dealership keep up with all these trends
3. 5 things you can put in place right away to cater to the mobile shopper
4. Learn ways to improve your mobile online presence
For more information visit www.digitaldealerconference.com or email motorstraining@ebay.com
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