Workshop Title: Growing your Parts and Accessories business in a consumer led, technology enabled shopping environment. Panel Discussion
I have sat on a lot of panels over the years covering all sorts of Best Practices in our industry. Two Digital Dealers ago I led a panel of dealers in a discussion on eBay Motors. It was fun. I loved the chemistry of talking and then finding interesting ways to include the panel to address their specific skills as well as audience questions.
For DD13 I am bringing in another panel, but this time we are talking about growing Parts and Accessories business in todays mobile, iPad, Facebook centered world. I always find it interesting when I see a dealers website and the 50 pages plus inventory they have dedicated towards vehicles and then 2 or 3 pages on Service with usually a blank page on Parts and Accessories. Customers are shopping online for parts and accessories but the only parts they can find are aftermarket.
My panel members were chosen because they have the experience and passion I do to help our dealers get the parts and accessories for sale and into the hands of the millions of shoppers looking for parts and accessories.
Panel members include Erica Sietsma and Justin Copple. I have known Erica for 7 or 8 years and worked with her on the fixed and variable sides of the business. She currently works for Digital Airstrike. Her experience her with Social and Reputation management will add to this conversation as will the years she spent at Mile One helping grow their online Parts and Accessories business. Justin has worked for Copple Chevrolet GMC for 10 years and has great experience in both the internet and parts and accessories business. This should be a lot of fun
I am speaking twice. Once on Vehicles and once on Parts and Accessories. Here are the details for the Parts and Accessories session.
Presenter: Clayton Stanfield – Senior Manager of Dealer Training
Workshop Title: Growing your parts and accessories business in a consumer led, technology enabled shopping environment
Subtitle: There are a number of avenues to help dealers get their inventory found in search and for sale online. This panel of dealers and industry experts will show you how
Workshop Synopsis:
The 9 by 7 inch iPad is responsible for a growing % of all Internet traffic. 79 percent of consumers use their mobile phones for shopping, and one third of consumers use their phones to shop for auto related items. On eBay alone, nearly 270,000 vehicle parts and accessories are sold every week through mobile applications. We are clearly at an inflection point – the impact technology will have on shopping in the next 3 years is as big an impact as technology has had on media in the last 3 years.
This presentation will provide insight on how dealers can take advantage of the commerce everywhere trend, using smartphones, tablets, and mobile devices to reach consumers when, where and how they want to shop.
This class is built to help dealers get off the sidelines and onto the field. Our panel will consist of industry experts and success dealers in the online parts and accessories space. We will look at 4 current commerce trends.
1. Mobile
2. Local
3. Social
4. Digital
Learning Objectives:
1. Getting inventory out of the DMS and up for sale online
2. Learn how to merchandise and sell online
3. How to use marketplaces like eBay and Google Shopping
4. The best ways to utilize Social Media
