eBay Motors eDealer Training Program – Winter Schedule

eBay Motors eDealer Training Program – Winter Schedule

 

eBay Motors has announced their eDealer Schedule for November and December. 

If you are looking to improve your sales skills, or maybe just want to see what other dealers are doing to find success on eBay Motors you should consider attending one of our live training classes. 

eDealer Registration

We have specific classes built for Franchise and Independent dealers so that we can cater the training to each individuals needs. 

November and December Schedule

Franchise Dealer Events

1.       Wednesday November 7, 2012 – San Antonio, TX – Vehicles and Parts and Accessories

2.       Thursday November 8, 2012 – Austin, TX – Vehicles and Parts and Accessories

3.       Tuesday November 13, 2012 – Cincinnati, OH – Vehicles Training

4.       Tuesday November 13, 2012 – Oklahoma City, OK – Vehicles Training

5.       Wednesday November 14, 2012 – Cleveland, OH – Vehicles Training

6.       Tuesday December 11, 2012 – Newark, NJ – Part and Accessories Training

7.       Tuesday December 18, 2012 - Vehicles Training

8.       Tuesday December 18, 2012 - Vehicles Training

9.       Wednesday December 19, 2012 - Vehicles Training

Independent Dealer Events

1.       Tuesday November 27, 2012 – Manchester, NH - Vehicles Training

2.       Wednesday November 28, 2012 - Orlando/Dayton Beach FL - Vehicles Training

3.       Thursday November 29, 2012 – West Palm/Ft. Lauderdale, FL - Vehicles Training

4.       Tuesday December 11, 2012 - Tulsa, OK - Vehicles Training

5.       Wednesday December 12, 2012 - Greenville, Spartanburg, SC - Vehicles Training

6.       Wednesday December 12, 2012 - Newark, NJ - Vehicles Training

7.       Tuesday December 18, 2012 - Houston, TX - Vehicles Training

8.       Wednesday December 19, 2012 - Baltimore, MD - Vehicles Training

All licensed dealers are welcome to attend and while there is no cost to attend, dealers must pre-register to attend.  See below for dates and information to attend.  Call (866) 322-9227 to sign up or email motorstraining@ebay.com

You can alos now register for these classes here: 

eDealer Registration

These dates can also be found at www.ebaymotors.com/training

eBay Motors Online University - Updates

eBay Motors - Online University  

eBay Motors has released new classes in the Online University.  This Online Training is available 24/7 and is FREE.  You can log in and take one class or you can take all 9 and best of all, you can do it at your pace. 

I am very excited about this training.  It has taken a year to put it all together, but what we have come up with is a strong line up of classes covering most aspects of eBay and eBay Motors. 

eBay Motors Online University Registration  

If you have questions please send me a note  motorstraining@ebay.com

Core Courses

1.       Selling Vehicles on eBay Motors

2.       eBay Stores Basic Set Up Training

3.       Selling Parts and Accessories on eBay Motors

4.       eBay Motors Dealer Center Listing Tool Training

You can take any of these classes in any order


Certification Courses:

·         eBay Motors Certification Course 1 - eBay Motors Market Place

·         eBay Motors Certification Course 2 - Inventory Management & Vehicle Merchandising

·         eBay Motors Certification Course 3 - Pricing Strategy

• eBay Motors Certification Course 4 - Listing Strategy
• eBay Motors Certification Course 5 - Lead Management and Vehicle Delivery
• eBay Motors Certification Course 6 - Final Exam 

You can take any of these courses individually.  To become an “ eBay Motors Certified Sales Consultant” complete all 5 certification classes and pass the final exam with a minimum 70% score.  You do not have to take the Core Courses to be certified, but the content in the Core Courses is important for eBay sellers  

eBay Motors eDealer Training Program – Spring 2013 Schedule

eBay Motors eDealer Training Program – Spring Schedule

If you are looking to improve your sales skills, or maybe just want to see what other dealers are doing to find success on eBay Motors you should consider attending one of our live training classes.  eBay Motors Training Schedule

If you haven't been to this class yet I highly encourage it.  If you have been in the past, then we want you back.  My team evolves this training each quarter and I still believe that after 3 years of teaching this class (100 times a year) that we still have the best training class out there.  Where else can you find a company in your city running a 3 hour training for free with zero commitment to ever spend a dollar? 

This class is not an eBay hype class.  What we do is run through a series of Best Practices we have learned from our support teams and top sellers.  We have also learned what works well in this class as well as where to trim the fat.  This class used to be 6 hours long, but we found a way to get you the information you need and still allow you to be back at the store by 1:00pm. 

We also have specific classes built for Franchise and Independent dealers so that we can cater the training to each individual’s needs.  Starting this Fall we are also starting to run these classes for Parts and Accessories - More details to come

Here is the schedule: 

You can find a pretty and printable version here: eBay Motors Training Schedule

  

March
Date	Location
Tuesday, 12 March, 2013	Madison, WI
Tuesday, 12 March, 2013	Baton Rouge, LA
Wednesday, 13 March, 2013	Davenport, IA
Tuesday, 19 March, 2013	Munster, IN
Tuesday, 19 March, 2013	Jersey Shore, NJ
Wednesday, 20 March, 2013	Raleigh/Durham, NC
Wednesday, 20 March, 2013	Harrisburg, PA
Thursday, 21 March, 2013	Columbus, GA
April
Date	Location
Tuesday, 09 April, 2013	Ann Arbor, MI
Thursday, 11 April, 2013	Akron, OH
Thursday, 11 April, 2013	Paramus, NJ
Tuesday, 16 April, 2013	Spokane, WA
Tuesday, 16 April, 2013	Chattanooga, TN
Wednesday, 17 April, 2013	Lexington, KY
Tuesday, 23 April, 2013	Wilmington, DE
Tuesday, 23 April, 2013	Bradenton, FL
May
Date	Location
Tuesday, 14 May, 2013	San Diego, CA
Tuesday, 14 May, 2013	Manchester, NH
Wednesday, 15 May, 2013	Riverside, CA
Thursday, 16 May, 2013	Boise, ID
Tuesday, 21 May, 2013	Pleasant Praire, WI
Tuesday, 21 May, 2013	Tallahassee, FL
Thursday, 23 May, 2013	Indanapolis, IN

All licensed dealers are welcome to attend and while there is no cost to attend, dealers must pre-register to attend.  See below for dates and information to attend.  Call (866) 322-9227 to sign up or email motorstraining@ebay.com

You can also now register for these classes here:  eDealer Registration

These dates can also be found at www.ebaymotors.com/training

NEW Parts and Accessories session at Digital Dealer Conference

Workshop Title:  Growing your Parts and Accessories business in a consumer led, technology enabled shopping environment.  Panel Discussion

I have sat on a lot of panels over the years covering all sorts of Best Practices in our industry.  Two Digital Dealers ago I led a panel of dealers in a discussion on eBay Motors.  It was fun.  I loved the chemistry of talking and then finding interesting ways to include the panel to address their specific skills as well as audience questions. 

For DD13 I am bringing in another panel, but this time we are talking about growing Parts and Accessories business in todays mobile, iPad, Facebook centered world.  I always find it interesting when I see a dealers website and the 50 pages plus inventory they have dedicated towards vehicles and then 2 or 3 pages on Service with usually a blank page on Parts and Accessories.  Customers are shopping online for parts and accessories but the only parts they can find are aftermarket.

My panel members were chosen because they have the experience and passion I do to help our dealers get the parts and accessories for sale and into the hands of the millions of shoppers looking for parts and accessories. 

Panel members include Erica Sietsma and Justin Copple.  I have known Erica for 7 or 8 years and worked with her on the fixed and variable sides of the business.  She currently works for Digital Airstrike.  Her experience her with Social and Reputation management will add to this conversation as will the years she spent at Mile One helping grow their online Parts and Accessories business.  Justin has worked for Copple Chevrolet GMC for 10 years and has great experience in both the internet and parts and accessories business.  This should be a lot of fun

I am speaking twice.  Once on Vehicles and once on Parts and Accessories.  Here are the details for the Parts and Accessories session.

Digital Dealer Conference - Oct 23-25 2012 -  Mirage Hotel - Las Vegas, NV    www.digitaldealerconference.com

Presenter: Clayton Stanfield – Senior Manager of Dealer Training

Workshop Title:  Growing your parts and accessories business in a consumer led, technology enabled shopping environment

Subtitle:  There are a number of avenues to help dealers get their inventory found in search and for sale online.  This panel of dealers and industry experts will show you how

Workshop Synopsis:

The 9 by 7 inch iPad is responsible for a growing % of all Internet traffic. 79 percent of consumers use their mobile phones for shopping, and one third of consumers use their phones to shop for auto related items. On eBay alone, nearly 270,000 vehicle parts and accessories are sold every week through mobile applications.  We are clearly at an inflection point – the impact technology will have on shopping in the next 3 years is as big an impact as technology has had on media in the last 3 years.

This presentation will provide insight on how dealers can take advantage of the commerce everywhere trend, using smartphones, tablets, and mobile devices to reach consumers when, where and how they want to shop.

 

This class is built to help dealers get off the sidelines and onto the field.  Our panel will consist of industry experts and success dealers in the online parts and accessories space.  We will look at 4 current commerce trends.

1.       Mobile

2.       Local

3.       Social

4.       Digital

Learning Objectives:

1.       Getting inventory out of the DMS and up for sale online

2.       Learn how to merchandise and sell online

3.       How to use marketplaces like eBay and Google Shopping

4.       The best ways to utilize Social Media

For more information visit www.digitaldealerconference.com or email motorstraining@ebay.com

eBay Motors Training Session - Digital Dealer Conference - Fall 2012

Workshop Title:  The four main forces driving today’s commerce:  Mobile, Local, Social and Digital. 

I have been involved with the Digital Dealer Conference since the first conference took place in Nashville 7 years ago.  When I came to eBay it was one of the first conferences I put on our roadmap.  It is definitely one of my favorite events.  With 100 speakers to choose from there is always something fresh to see and with 1000 plus attendees there is alot of energy. 

Las Vegas is of course my teams favorite location for this event.  Not only the weather but also the attendance always seems higher and the attendees seem ready to have a little more fun.  It is Vegas and all of us just worked our butts offs all Spring and Summer so maybe we are able to relax and concentrate a little more.  :)

I am speaking twice.  Once on Vehicles and once on Parts and Accessories.  Here are the details for the vehicles session, though most of the information is univeral with online commerce. 
 

Digital Dealer Conference - Oct 23-25 2012 -  Mirage Hotel - Las Vegas, NV    www.digitaldealerconference.com

Presenter: Clayton Stanfield – Senior Manager of Dealer Training

Workshop Title:  The four main forces driving today’s commerce:  Mobile, Local, Social and Digital. 

Subtitle:  The way buyers shop changes almost daily as mobile adoption and technology make incredible strides.   Think about what has happened in the past 24 months and now think where we will be in 2014.  

Workshop Synopsis:

This workshop will look at the four main forces driving today’s commerce:  Mobile, Local, Social and Digital.  The lines between what is currently considered ecommerce, mobile shopping and traditional retail have blurred and will fundamentally change the way your dealership operates.  When a customer contacts you, it’s likely that they have already looked at your inventory online, used their Smartphone to find your location and maybe even read dealership reviews or checked out your social media properties. Every customer needs to have the same experience, and with this means making sure your Mobile, Local, Social and Digital consumer outreach is similar in messaging and quality. 

The goal of this class is to give the students a strong look at where the industry is and where it is going along with some tips and best practices on how to best serve today and tomorrow’s customer

Learning Objectives:

1.       Where is the industry now and where is it heading?

2.       How does a dealership keep up with all these trends

3.       5 things you can put in place right away to cater to the mobile shopper

4.       Learn ways to improve your mobile online presence

For more information visit www.digitaldealerconference.com or email motorstraining@ebay.com

The 4 Reasons Buyers Shop Online

The 4 Reasons Buyers Shop Online

We teach dealers that there are 4 main reasons buyers shop online

1.       Convenience

a.       If you could sit on your couch, shop vehicle selection and price for dealers across the country, find and buy it without ever physically going to the dealership and then allow the vehicle to be delivered directly to you, would you do it?  Of course you would.  Now it is not as simple as all of that, but eBay Motors offer as close to a Shopping Cart experience as you can get buying a vehicle online. 

b.       Customers are looking for this experience.  On eBay alone, more than 6,000 vehicles are sold every week through mobile applications.  This shows us how comfortable they are researching on their own online and how much they trust the process.  Our dealers need to learn to embrace these shoppers.  Whether they research online and then come to the dealership or the do all their research online and have the vehicle shipped, we need to prepare our online presence to impress.

2.       Selection

a.       Let look at me as an example.  Let’s says I am shopping for a 2007 Cadillac Escalade.  There may be a handful in Reno, but when shopping eBay I see 125 of them from sellers across the country.  I can look at the vehicles and find exactly what I am looking for.  Each listing has pictures, descriptions, and a variety of VIN information as well as an Auto Check History Report.  With eBay Motors buyers are able to shop vehicles across the country to find the exact vehicle they want. 

3.       Pricing

a.       Then I can look at price.  I firmly believe that every pre-owned vehicle is a niche vehicle.  In eBay I can look at each of the vehicles for sale and match price to selection.  I can decide the tradeoffs I want to make.  Do I want to stay low miles and pay a little more or am I ok with a little higher miles to get a better price or extra options.  Everyone would like to find the perfect car at the perfect price.  But if you give me the perfect car, make it convenient and I trust you, price isnt the most important part. 

4.       Trust

a.       On eBay we see other reasons for a buyer to shop.  They are part of the eBay community and like to handle their shopping there.  With protections in place like feedback and the Buyer Protection Program along with an Auto Check Vehicle History Report included in each listing for free, eBay allows buyers the most convenience possible.  On eBay Motors buyers have access to inventory from buyers across the country.  This supply, along with the quality of the listings, allows them to make buying decisions right from their computer by doing their own research. 

b.       Trust is key.  It doesn’t matter how convenient you make it, nor how great your selection or price is.  If they buyers do not trust your or the process then they will not buy from you.  On eBay we have a number of pieces in place like feedback, the Buyer Protection Program and Auto Check Vehicle History Reports to help, but when it comes down to it the most important part is do they trust your dealership. 

if you have any questions or comments pelase contact me at motorstraining@ebay.com

Clayton